Archive for January 24th, 2006

Did you notice this?

Jan 24, 2006 in Curse-spouter

I'm not sure if most of you have caught the latest anti-dadah advertisement on TV. You know, the one that shows an addict who's got bubbles frothing out of his mouth, and then as he almost dies (I suspect the dude's dying in his epileptic fits lah) he gets flashbacks of what's happened prior to his downfall, the life he led, and the things he gave up for drugs.

It's a pretty heavy advertisement, it shows the main character's life being screwed up thoroughly from the day he gets addicted to the substance. The message is clear, 'You don't take drugs. You don't mess around with it. You shouldn't even start using it.'

And then the advertisement ends with two sentences.

Don't start!
Drug kills.

There is something very wrong with the second sentence. The copywriters for the ad should be shot. YOU DON'T MAKE SUCH AN OBVIOUS GRAMMATICALSEMANTIC ERROR ON NATIONAL TV DAMN IT. We're not talking about perfect English, of course, it's not necessary at all times, but when you're talking about an anti-drug advertisement, funded by the government I presume, you have to get the sentence correct and without any grammatical or semantic flaws. Saying 'Drug kills' and 'Drugs kill' just mean two different things.

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