just minishorts.

Some people have asked me what it takes to make it into my list of 'credible' media contacts.

Because I'm such an atas character I require the following 'credentials' to be met:

• A reasonable reputation- i.e. zero scandals or the lesser the better
• Has a clear idea of the current global and local news scenario
• Has good language skills
• Capable of acceptable and intellectual delivery
• Un-narcissistic - lack of desire to become a celebrity (someone who is ok with anonymity)
• Reliable and easily contacted (please reply your e-mails within the week)
• Ability to recognize and understand basic industry terms

For example, during Press Conferences, I typically note down reporters who ask smart questions and are clever enough to call my office to ask the pushing ones. Hard-workers like this stand a higher chance of being granted exclusive stories from my office, or the occasional free meal, or two. When we go on trips for site or plant visits, we usually extend additional seats to journos and bloggers. Invitations are sent out to credible and reliable professionals.

With the hype for new media slowing gaining ground and coming into maturity phase, we're keen on meeting up with more 'credible' bloggers. And I do know that ours is not the only company who're engaging bloggers. These are exciting times.

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