They think they know

Filed under Uncategorized

I honestly think they don't actually. And the annoying thing is, it's confusing the whole lot of us. So sometimes, of course, I'm terribly envious of friends in the field, in different industries, who work for supervisors who know what we're talking about. Who understand our actual roles, and respect our responsibilities and efforts to constantly push for integrity and transparency.

Yes, a part of PR is about lobbying for presence in the media. No, lobbying for presence in the media does not have to include 'buying editors'. Yes, some journalists and writers are unscrupulous that way. Yes, it can be an option.

No, it is not a recommended choice, especially not if you're seeking to uphold credibility and build a clean and transparent image for your corporation.

And yes, if we say no to you, even though you're the boss, it doesn't mean we're disrespecting you. It means that we're constantly taking that risk of making you unhappy and angry at us, with your best interests in mind.

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At least, if you asked me, I'm not the type who would recommend paying off writers to get a story written. SERIOUSLY.